A break even analysis is required in order to develop and justify the price of a product on the market. In an instance of any good or service being provided, a break even analysis should be concluded so that any instances of sales can provide a net ratio of profitability between the product and its sales. I would suspect that a break even analysis would be harder to determine in an industry that is very competitive versus an organization that has quiet a bit of headroom. For example, any e-commerce business may have a difficult time developing its break even point and trying to make a profit. Sometimes, it can be other ways of making a profit from a product based on its marketability and competitiveness.