It is extremely significant for the IT vision to be aligned with the long range goals of the organization. The accounting department requires IT systems to have a good return value. This would be a direct correlation to the business goals that an organization has. Secondly, the long range goals can provide a stepping stone to the goal of the organization. If the organization requires that in 2010 that they need to be more power efficient, then they can have a certain goal. This goes into reason three which is any situation outside of specific business goals that require a business to function a certain way (namely governmental goals that require the business meet at a certain date). Organizations (public) need to also face the future of the business as many of the decisions can be considered “investor friendly”. This can ruin the reputation of the organization and the free market will do its bidding. One of the few drawbacks that I can think of is that the organization may lack uniqueness or “thinking outside of the box” when aligning itself to business goals. It can be tricky to properly balance the two and somtimes organizations can lack that uniqueness if they cannot think outside of the box. This is also a sticky situation for investment as many investors look for the new and fresh thing out.