I have said a few times but I haven’t specifically reiterated that you should know your business.  If you are a business owner, make sure you know your competition.  Watch to see how the market trend is going for your business and ensure that you act quickly to “ride the waive”.  There are times where your business might have a hot streak due to circumstantial issues (you sell spoons and playing the spoons is the new trend).  So, you want to make sure that you are on top of things when it comes to your business.  Many times, people know their own business but fail to act to know their competition and upcoming ideas and systems that are in place to make your business better through efficiency and market driven products and development.  Keep an open mind and get information.  You will be happy that you have a jump on the spooning market when it does become popular.