Branding
One of my good business acquaintances asked me about how important it was to build branding campaign. Let me tell you, it is super duper important! Think back to logos that you can look at and immediately know the company. The Nike swoosh, Sprint/Nextel logo, even the Jamba juice logo all have a readily defined logo that you can find and immediately associate it with the name and business. Make sure that you have one and run with it…..even if you dont like it later on. Make one and LOVE your logo. It will readily define your business and who you are as an organization.